A message promoting the Sharks & Rays exhibit was revealed with each and every tide. The floating shark fin would rise and fall, no matter the water level, drawing in curious onlookers and photographers in the high traffic area of Stanley Park. The first photo of the fin sparked a frenzy on social media networks and several local blogs and newspapers. As the tide receded and the poster was revealed, a second photo was released to the public. In the first week alone, the Shark Fin Tidal Poster garnered nearly 120,000 online impressions.

Role: Art Director