To bring the strategy "Natural Source of Comfort" to life we created eternally optimistic puppets capable of turning even the worst of everyday situations around with a few choice words.
Role: Art Director
Transit shelters were equipped with headphone jacks so commuters could plug in and listen to absurdly comforting advice while they waited for the bus.
Transit shelters were equipped with headphone jacks so commuters could plug in and listen to absurdly comforting advice while they waited for the bus.
Transit shelters were equipped with headphone jacks so commuters could plug in and listen to absurdly comforting advice while they waited for the bus.
Transit shelters were equipped with headphone jacks so commuters could plug in and listen to absurdly comforting advice while they waited for the bus.
Two bespoke typefaces were hand-knit for the campaign.
